As a copywriter, I’m always keeping an eye on trends in design to ensure my clients can get the best results on their campaigns.

There’s an urgency for businesses to be far more mobile-focused since the majority of search queries are being performed on a mobile device (well, this varies depending on the target consumer/customer).

“Design is always changing and so are the strategies that drive business results. A large part of the design is helping customers take action faster. And in order to enable that, they must get creative with call to action buttons and layouts.” — Proto.io

I couldn’t agree more with this statement and I’m always curious to see how design will evolve to make CTAs and the main message capture attention, drive conversions, and deliver results.